RFP Marketing

What is RFP?

RFP stands for “real-time personalization” and refers to content that customizes itself for different kinds of people. More and more companies are employing these kind of customizations on their websites and other electronic media to make them feel less generic and more personal and more relevant for their customers, driving more interest and making them more likely to convert. A common example of RFP is a shopping website that changes recommendations based on what the user looks at or buys or a website that changes based on where the customer is located.

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