In February of 2017, we announced a new media and marketing partnership with South King Media. Part of this partnership, is a monthly column written by President/CEO Andrea Reay. Below you will find the archive of Blog posts.
The Employee Experience
A lot of attention has been placed on the “Customer Experience”- (CX). Simply put the Customer experience (CX) is the product of an interaction between an organization and a customer over the duration of their relationship. Business owners and companies spend a great deal of capital on enhancing the customer experience; developing and investing in systems and technology to ensure the experience is positive and the relationship sustaining. However, many companies and organizations have failed to invest in the Employee Experience (EX) and we are beginning to see the evidence of that as our work force becomes more mobile and employers struggle with attracting and retaining employees. If companies would invest more in their employee experience, not only would they...
Showcase Your Business
At the Chamber, we recognize the importance of marketing and promoting our region as a place to do business. One of the ways we highlight and promote our local businesses is through our Annual Business Showcase Luncheon on October 13th. This luncheon is an opportunity for local businesses to introduce themselves (personally) in an expo style event where they can reserve a table to showcase, reassert and confirm their role within and for our region and community.
Not only will attendees have an opportunity to enjoy...
Networking in the Digital Age
When my father was the owner of a small independent pharmacy he and I (when I was old enough) spent a large part of our time detailing, networking and marketing in person. We would schedule meetings with Doctors and clinic managers, passing out business cards and information on why they should refer patients to our pharmacy. He would attend Chamber events, belonged to several professional organizations, and worked hard to build personal relationships to grow the business. We didn’t have a website, buy TV spots or billboards, and there were no online reviews for us to respond to. A majority of patients still brought hand written prescriptions into the store to be filled.
The Responsibility of Advocacy
As a parent, one of the most rewarding things I enjoy doing with my children is reading with them. Dr. Seuss was always a favorite of mine growing up, and I’ve loved sharing those stories with my children. One of our favorites is “The Lorax”, and the line I remember most in that book is:
“Unless someone like you cares a whole awful lot, nothing is going to get better. It’s not”.
Just like the Lorax, there are times when we are called to action. Advocacy is about more than caring, it’s about doing...
Building a Culture of Collaboration
In our extremely polarized political climate, it can be tempting to tune out, put your head down and run for the wall.
Unfortunately, that’s not how progress is made at any level of government. Our system of government works best when there can be collaboration and compromise – on both sides of the aisle.
So, how do we get there?
Is customer service part of your marketing strategy? (HINT: it should be!)
Customer service is not something business owners and managers traditionally think of when they are developing a marketing or advertising strategy. However, here at the Chamber, we encourage our members to think innovatively and use customer service and engagement opportunities as part of their overall marketing approach. Why? Because when you provide superior customer service, you are positioning your business ...
Why Seattle Southside?04-05-17In 1988 the Tukwila/Sea-Tac Chamber joined with the greater Highline Chamber to form a new Chamber, the Greater Burien/Sea-Tac/Tukwila Chamber of Commerce. Less than a year later, we changed our name to the Southwest King County Chamber. We later added the communities of Des Moines and Normandy Park to our service area, and never looked back. That is, until last year...
Business - Yes, It Is Personal03-09-17The old colloquialism “Nothing personal, it’s just business” has long been used to describe the often “dog eat dog” world of our capitalist economy. However, nothing could be further from the truth.
Did you watch the Super Bowl ads? With the average cost of a 30-second spot going for $5 million dollars, advertisers know they must go with what works to maximize their investment.
So, what works in advertising these days? Well, it’s the same thing that has always worked-get personal. As Don Draper once said in Mad Men:
“You are the product. You’re feeling something. That’s what sells.”
Advertisers have long known that business is personal. That to sell a product or service you need a story to tell that’s powerful and meaningful – you need to...
South King Media Partnership
This week, the Seattle Southside Chamber of Commerce announced that it is forming a new media and marketing partnership with South King Media, publisher of six award-winning local news websites, including The B-Town (Burien) Blog.
“South King Media have been dedicated members of our Chamber since 2008, and we’re happy to announce our new partnership,” Andrea H. Reay, CEO/President of the Chamber of Commerce, said. In addition to The B-Town Blog, South King Media publishes local blogs for Des Moines, Normandy Park, SeaTac, Tukwila and White Center. Their combined readership for 2016 exceeded 107,000 Sessions per month, delivering over 275,000 monthly Pageviews (impressions), as reported by Google Analytics. What does this mean for Chamber members and our community? It means....